Ochsner Health is the biggest, best-known, most innovative health care system in the region, but it takes more than that to connect with the community you serve.
Enter “Long Live You” – a campaign that focuses on the hope and human spirit in us all. We made a bet that being the “#1 hospital in Louisiana” would be a much more potent message if the customer knew why Ochsner worked so hard to achieve that status.
The result is a campaign that turned into a brand platform that ensures all patients, employees, and donors know that Ochsner is #1 because Long Live You.
When you’re the leader in your field or category you do your competitors a favor by adhering to industry marketing and advertising conventions.
New, emerging healthcare competitors like Amazon and Apple aren’t going to play by those rules, and patients are thinking and acting a lot more like consumers when it comes to choosing their providers. We helped Ochsner look and feel like the leader they are.
Adding the human element in an industry measured by rankings
In under a year, the Long Live You campaign significantly improved perceptions of Ochsner in key measures driving overall brand strength, which helps explain why the campaign was quickly embraced and adopted system-wide.