How do you find the right message for a niche group of decision-makers? For Entergy’s Economic Development group, we deployed our Applied Listening digital media and social insights platform to understand and uncover insights about the decision-makers who select sites for companies looking to move or expand locations.
PURE SERVICES
Applied Listening
Brand Positioning
Tagline Development
Advertising Campaigns
Content Creation
Using applied listening insights, it became clear that C-suite executives had a big challenge: working with multiple private, public and governmental entities to secure location packages—each taking time and focus away from their primary objective of running a successful business.
We positioned Entergy as a high-touch partner to guide them through the complex site selection process. More specifically, we made it clear that Entergy could not not only provide some of the most affordable energy rates in the nation, but could be their Most Powerful Advocate.
THE JUICE
Entergy:
Your Most Powerful Advocate
Initial Concept
Powerful campaigns are built to last. Pure built Entergy’s More Power to You campaign to persevere and evolve with the brand. Originally launched in 2021 the campaign concept has lived through multiple iterations and evolved to stay relevant and powerful through Entergy’s brand identity refresh in 2022.
campaign Evolution
Entergy Website
For economic development organizations, websites must be a functional hub to find specific information and search for available sites - but that doesn’t mean they can’t be inspiring. In the online space, “More Power to You” has become a container that holds all the different ways Entergy provides value to our very specific target market.
Social Media Campaign
When it comes to site selection, companies choose locations based on multiple factors - and Entergy has a lot of different attributes to tout. Pure built a campaign convention that allowed Entergy to tell an entire story over the course of a campaign.
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