Palmisano Construction built a reputation for innovation and quality in the Gulf South, but looked beyond the status quo to power growth regionally and nationally. They turned to PURE for a rebrand that embodies their ethos while representing forward momentum - with an unconventional, renegade spirit. New name, logo, tagline and identity system.
Say hello to Impetus.
PURE SERVICES
Positioning
Applied Listening
Naming
Identity Design
Brand Guide Creation
Application and Production
Advertising Concepts
Aggressive business growth demands innovation at the business and brand levels. Nobody can do the same thing and expect different results.
Palmisano was well-known for commercial construction locally, but wasn’t a household name regionally or elsewhere in the nation where growth opportunities reside. Furthermore, a surname identity is status-quo in the category, and Palmisano is an innovator.
THE JUICE
Challenge the status quo to build a better world.
Initial Concept
To get to the final work, we conducted several rounds of design review and working sessions with the clients. The process was collaborative and exploratory and resulted in an energetic new look for this highly visible brand.
VISIT US
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New Orleans, LA 70130
hello@agencypure.com
(504) 233-0375
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