Brand Guide Creation
Application and Production
Aggressive business growth demands innovation at the business and brand levels. Nobody can do the same thing and expect different results.
Palmisano was well-known for commercial construction locally, but wasn’t a household name regionally or elsewhere in the nation where growth opportunities reside. Furthermore, a surname identity is status-quo in the category, and Palmisano is an innovator.
Challenge the status quo to build a better world.
To get to the final work, we conducted several rounds of design review and working sessions with the clients. The process was collaborative and exploratory and resulted in an energetic new look for this highly visible brand.