When a powerhouse brand like French Market® Coffee rejuvenates its entire portfolio with the most exciting new product launch in decades, nothing short of bold, breakthrough work will do.
Work that celebrates the culture and soul of New Orleans and the smooth, delicious flavor of their cold brew. Work that drives initial sales 2x higher than projections. Work that is, like the coffee, soul fueled.
PURE SERVICES
Positioning
Logo Design
Packaging Design
Advertising Campaign
Content Development
Paid Search
Paid Social
Media Planning/Buying
Data/Optimization
Website Design
To connect with a new generation of coffee drinkers, we started by redesigning the French Market coffee logo, and then crafted the launch advertising -- including video, digital, print, ooh and social. We also designed the new cold brew label.
THE JUICE
The cold brew for the coffee curious looking for a little soul in their coffee.
SOUL FUELED
The cold brew for the coffee curious looking for a little soul in their coffee.
Today’s generation of coffee buyers doesn’t look, think or act much like the folks buying ground coffee with chicory in a can. Our cold brew launch had to connect with a new audience in a new way. In doing so, we not only helped launch one of the company’s most successful new products in memory, but we also helped reinvigorate the entire coffee line.
Which is why we were awarded the entire coffee business shortly after we launched the cold brew.
PACKAGING DESIGN
PURE RESULTS
Pure drove a 200% increase in projected launch volume for French Market Cold Brew. Meanwhile, the brand and packaging redesign reinvigorated the entire French Market coffee line, creating a platform for growth not seen in years.
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(504) 233-0375
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