For this $7 billion North American staffing leader, it’s all about conversion. And brand strength. And attribution. And improving NPS. Pure’s been Aerotek’s AOR since 2015, providing the full arsenal of integrated marketing capabilities.
In that time, Aerotek has achieved annual double-digit revenue growth, raised its NPS into consistent Best-in-Staffing territory, increased the number of online applications to its website exponentially and galvanized a formidable brand advantage.
As a global leader in recruiting and staffing, Aerotek’s success is dependent on having access to the best talent in the world. We looked to build a campaign that shows both job seekers and client companies that Aerotek goes beyond reading resumes - they look deeply into the talents, unique abilities and desires of every job seeker.
You’re more than your resumé.
One of the first orders of business was developing an anthem spot that not only brought this message to the market, but got internal Aerotek employees and stakeholders excited about our holistic approach to the applicant.
logo and brand identity
Putting the “you” in occupation.
Our occ-you-pa-tion campaign makes it clear to talent that Aerotek isn’t simply looking to fill positions with applicants - they are looking for the occupation that you are meant to pursue.
Job searching usually means a lot of time spent online. A big part of the Aerotek strategy is to reach potential contractors where they are. And then, to help them understand that the Aerotek approach is focused on getting them a position that fits their particular skills.
“Pure completely transformed our marketing, helping drive double-digit year-over-year growth every year since the rebrand. That’s not easy when you’re starting off as a $6+ billion company. And all these years later, Pure is as passionate and curious about our business as they were on day one.”
Blair Kennard, Managing Director