DIRECTV. A Pure. Case Study.

We power national-scale marketing efforts for DIRECTV by serving the acquisition marketing needs of over 1,700+ independent dealers across the country. To do this, we created a powerful and efficient centralized approach to campaign creation and management at scale.

With an elegant combination of creative development and management expertise along with custom, dynamic technology, we’ve deployed 300+ microsites, dozens of campaigns, and, literally, thousands of digital assets - all with legal and brand clearance.

PURE SERVICES

Applied Listening
Positioning
Advertising Campaign
Content Development
Media Planning/Buying
Paid Social
Paid Search
Data/Optimization
Collateral Design
Production at Scale
Website Design and Development

“We needed A-game creative and strategy, and digital transformation for our marketing efforts, and that’s exactly what Pure delivered.”

Dawn Intili, Senior Director, Marketing, Merch., Training & Comms

While each independent dealer has unique needs, they all share a common goal….DIRECTV sales.

To ensure brand integrity and consistency, we developed (and continue to develop) suites of materials for these dealers to use in-market as well as packaged solutions to deploy these assets through paid channels. This library of work equips the dealers with the marketing materials they need to sell. This is the ultimate scaled solution with national reach.

our approach

Make it easy for everyone to get right.