This is How New Orleans Does Non-Alc.
Product Strategy
Brand Positioning
Logo and Identity
Packaging
Advertising
Social Media
Shopify and Amazon Performance
Sales Materials
Most non-alc brands sell what isn’t in the can. When Pure relaunched Mockly, we sold what was inside it: flavor, fun, and the spirit of New Orleans. Mockly already had a great product. What it lacked was a brand world bold enough to match it. Our insight was simple:
New Orleans has never needed alcohol to have a good time.
62% increase in total sales during campaign.
59% increase in rate of sale in LA grocery chains.
Instead of talking about ingredients, we built a brand people wanted to talk about. From a film about a Gator Woman to custom tarot cards, every execution made Mockly feel unmistakably New Orleans.
“Mockly is everything great about New Orleans. It’s vibrant, flavorful and isn’t afraid of having a good time.”
Trombone Shorty
We showed an Idaho music festival how Mockly gets down w/ merch and signage.
We didn't want Mockly to be a polished wellness brand that happened to be from New Orleans. We wanted a brand truely rooted in the city: spontaneous, social, weird, flavorful, and alive.
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