Jonathan Mendez
Marketing Tech Strategy

Jonathan has spent two decades leading and building teams, technologies and businesses in e-commerce, martech and adtech. His work has spanned just about every channel and vertical.

Jonathan’s current work covers technology strategy, deployment and use case resolution through customer data architecture, processing and activation.

In 2010 he founded Yieldbot and was CEO for seven years where they built machine learning and automated decision technology focused on understanding the realtime intent of consumers in media. Their data covered 94% of consumers per comScore and they were the 4th largest ad network behind Google, Facebook and Yahoo as reported December 2016.

Previously, he was Chief Strategy Officer of Offermatica and founded its client services business. His success pioneered A/B testing, behavioral targeting, personalization & performance optimization for digital marketing. In 2007 his company was acquired by Omniture and shortly thereafter by Adobe. The product lives today as Adobe Target.

His work on the Internet started in 1998 with ecommerce. He founded early DTC retailer VitaminLab.com.

He has keynoted & participated in over 50 digital marketing & advertising events since 2005 and is frequently quoted in The Wall Street Journal, New York Times, Business Week, USA Today, Advertising Age, Adweek and Digiday.