Pure × New Orleans City Park: "Heart of the City," the platform and SEO push that made City Park the top AI-cited local source.
The Park That Loves You Back.
Brand Positioning
Strategy
Design
Creative Direction
Advertising
Social Media
Media
The strongest brand ideas don't come from a conference room. They come from the truth.
For New Orleans City Park Conservancy, that truth became Heart of the City. A platform inspired by what generations of New Orleanians have always known: City Park isn't just a place you visit. It's part of who you are.
Brought to life through real people, real moments, and photography by local Justen Williams, the campaign launched across out-of-home, social, and radio.
First Day of Spring Haikus
To make Heart of the City felt by New Oreleaners, we brought it into the real world. Through simple, heartfelt activations like surprising Park visitors with locally grown flowers on the first day of Spring, we turned the platform into a tangible expression of appreciation, creating moments people could experience, share, and carry with them.
6-Month SEO & AEO Strategy for City Park
Pure's Search Program drove record Google visibility and positioned City Park as the top cited source in A.I. search.
☝️A.I. Pick
Top Recco in A.I. Seach
☝️1st Page
Up from 3rd Page of Google Search
☝️900k+
Monthly Impressions (All-Time High)
☝️Top 10
For Majority of Priority Keywords
Heart of the City is more than an advertising campaign. It's a guiding idea embraced across the Park, influencing everything from communications to on site experiences and community events, making the brand tangible at every touchpoint.
The best brand platforms don't announce something new.
They remind people of something they already felt.
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