Mockly - Pure.

Launching a new beverage brand into the fast-growing non-alc cocktail
replacement category takes courage, and not the liquid kind. While most
everyone positions themselves as booze-free replicas of existing cocktails, we chose a different path for Mockly. Maybe it’s the New Orleans in us.

With sales growing across the country at Whole Foods, Total Wine (and a
local fave – Buc’ee’s!), the party is definitely starting.

PURE SERVICES

Product Strategy
Brand Positioning
Logo and Identity
Packaging
Advertising
Website Design and Development
Shopify and Amazon Performance
Sales Materials
Event and Sampling Activation

A mocktail from the home of the cocktail

If we can make a mocktail work in New Orleans, we can make it work anywhere, we figured. So, far from hiding our birthright, we celebrate it.

To launch Mockly we packed all the fun, flavor, and deliciousness of our hometown into the brand’s packaging design, advertising and sales and marketing materials

“Mockly is everything great about New Orleans. It’s vibrant, flavorful and
isn’t afraid of having a good time.”

Trombone Shorty

IDENTITY DEVELOPMENT

We loved a lot of these but landed on something easy to read – key for a new brand.

Mockly stands apart with its deliciousness and ingredients, which guided our packaging design exploration.

While the category focuses on what they’re not (how many ways can you say booze-free?), Mockly projects an attitude we all want a sip of. And leads with its unique taste advantage.