We lead with our clients and the work we do for them.
Our brand is elegantly and deliberately understated.
Use the main brand colors the majority of the time.
Use the secondary, highlight colors to make very specific, concise points only.
We mostly use Lab Grotesque. It's clean yet sophisticated. Just like us.
And we mostly use the Light version because we don't need to be screaming all the time.
When we want to say something with emphasis we SPARINGLY use FeatureDisplay ExtraLight
And even though it sucks, we sometimes have to use Google fonts. When we do, we use Libre Franklin.