Tarik launched Pure in July 2010 to create a new, on-demand agency model better suited to the hyper-innovative, digitally-driven environment marketers confront today. Not even the world’s biggest agencies can match what a world of talent can provide, so he created Pure to deliver just that.
Before Pure, Tarik was Chief Digital Officer of Young & Rubicam where he set the global vision and strategy for the agency’s advance in the digital space while leading key client engagements and business development. He also sat in a lot of meetings. Now, he sits in fewer meetings and gets more done.
Tarik actually started out in public affairs at Burson-Marsteller in his hometown — Washington, D.C.. He loved mixing writing, influence and business. Five years later he switched over to advertising, heading key global accounts for Young & Rubicam in New York City.
After Bubble #1, he went client-side for a few years as director of interactive marketing at Accenture. Then, he went back to agencies as head of client services at mcgarrybowen and managing director of AtmosphereBBDO, the North American digital arm of BBDO.
Along the way, he’s been lucky to work with some of the world’s best-known brands, like Target, FedEx, Cingular (now AT&T), Accenture, J&J, Starwood, MetLife, Citibank, Emirates Airline, Texaco and LG. He’s even luckier to work with the clients he has now.
He grew up in Maryland, went to Stanford and lives with his wife and family in New Orleans.