Tarik launched Pure in 2010 to create a new, on-demand agency model better suited to the hyper-innovative, digitally-driven environment marketers confront today. Not even the world’s biggest agencies can match what a world of talent can provide, so he created Pure to deliver just that.
Before Pure, Tarik was Chief Digital Officer of Young & Rubicam where he set the global vision and strategy for the agency’s advance in the digital space while leading key client engagements and business development.
Tarik started his career in public affairs at Burson-Marsteller in Washington, D.C. He then switched over to advertising, heading key global accounts for Young & Rubicam in New York City.
After Bubble #1, he went client-side as director of interactive marketing at Accenture. He returned to agencies as head of client services at mcgarrybowen and managing director of AtmosphereBBDO, the North American digital arm of BBDO.
He has worked with some of the world’s best-known brands, like Target, FedEx, Cingular (now AT&T), Accenture, J&J, Starwood, MetLife, Citibank, Emirates Airline, Texaco and LG.
Tarik grew up in Maryland, went to Stanford and lives with his wife and family in New Orleans.