Eddie was PURE’s original creative director when we moved the company from NYC to New Orleans in 2016. He moved to Los Angeles a year later, and we joke that now he runs PURE/L.A.
He spent much of his career as SVP/CD and EVP/CCO at Fitzgerald + CO in Atlanta, leading clients like Aflac, Aruba Tourism, Atlanta Braves, Atlanta Hawks, Black & Decker (Delta/PorterCable), Coca-Cola, Domino’s Pizza, Durex, LongHorn Steakhouse, Marriott Hotels + Resorts, Mizuno, Popeyes, QUIKRETE, Russell Athletic, The Athlete’s Foot (Nike, Reebok, New Balance) Time Warner Cable, to name a few.
Before joining PURE he was VP/Executive Creative Director at Peter Mayer, leading a powerful team of talent developing work that worked for Comcast Business, CenturyLink and Asheville Tourism.
Eddie has received hundreds of recognitions from major award shows and publications, including a Cannes Cyber Lion and multiple Cannes Finalists, a rare D&AD Pencil nomination, multiple Art Directors Club, CA, One Show, AICP, Graphis, PRINT and CLIO’S. The viral video Eddie and team created for Durex Condoms was named nominated as one of Ad Age Top Ad Campaigns of The 21st Century.
Eddie is a creative leader and a teacher. He has served in faculty and leadership roles at two of the nation’s most prestigious advertising schools. He is a previous Director of Advertising Arts at Portfolio Center and was Senior Advisor of Creative Studies at The Creative Circus.