Bill is a data driven strategy veteran specializing in actionable data driven marketing strategies, statistics, BI and data architecture. He combines, analyzes and leverages all data across media channels, operational areas and on and offline touch points.
He is particularly adept at linking, leveraging and automating the disparate data assets from transactional, email, CRM, call centers, social media, web sites other customer databases, on and offline media activities all into an easy to understand single customer view that achieves client goals and improves profitability. Bill helps companies break down the clutter of reports and data and get to what really matters – improving business efficiencies - getting and keeping customers – all in plain English.
Previously, Bill was responsible for the worldwide database marketing and strategy practice at Nexgenix, a 700 person, international, online systems integration and marketing firm. Bill joined Nexgenix after five years directing McCann Erickson’s Information Management division. There he was the managing director of their database marketing division as well as a head of their Strategic Services group – responsible for clients’ marketing plans, measuring marketing effectiveness across channels, CRM strategies, direct response analysis, research, modeling, segmentation, list and database development. Prior to MRM, Bill was the Director of Analytical Services for Paradysz, a technologically innovative list brokerage and marketing firm. Before PMC, Bill ran the database marketing group at Arbeit & Company, a leading micromarketing consulting firm owned by Y&R.