Lori Archer-Smith
Creative

Lori is a leading creative talent and writer in the Gulf South, with more than 30 years of experience at Peter Mayer Advertising before going out on her own working as a copywriter, social media manager, and copyeditor for clients including Louisiana Tourism, New Orleans Tourism and Marketing Corporation, GoNOLA, Compucast (owners of experienceneworleans.com, neworleansrestaurants.com and mardigrasneworleans.com), Kennedy Space Center, New Orleans Multicultural Tourism Network, Ochsner Health System, Acme Oyster House, Blue Runner Red Beans, Louisiana Fish Fry, City Park, Ingall’s Shipbuidling and LSU Health Foundation. 

Over the years, Lori’s work has earned dozens of local, district and national Addys  including a few Special Judges Awards and Best of Shows), two Effies; and many Adrians for hospitality work. A song she wrote for New Orleans Tourism entitled “Do They Play Jazz In Heaven” won the Silver World Medal at New York Festivals’ International Film and Video Awards. She is also a past winner of the New Orleans Ad Club’s Advertising Person of the Year Award for Creative Services.