Hot Work Delivers Strong Results

When the popular dishes feature cauliflower, grandma's meatballs and octopus - and you're staring at a massive mural featuring the chef's tattoos - you know you're eating at Johnny Sanchez in New Orleans.

We turned that magic into a competitive positioning along with a new tagline, advertising and social media campaigns featuring billboards, online display and in-store creative.  Sales have been hot ever since.

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