Niki accepted a job at Google in 2001 despite the advice of her closest friend who said they had a "boring site". As a lead Creative Maximizer, Niki managed account strategy and optimization for health care, travel, manufacturing, retail and other verticals.
For PURE, Niki runs creative for our PPC programs for Aerotek, EASi and Aston Carter. Her execution leadership has helped reduce the CPA 7-fold over the past 12 months, and increased the return on marketing investment 6 fold over the same time frame. The engagement has grown substantially based on this success.
Niki also led our creative on PPC efforts with Callaway Gardens and Optim Healthcare.
She enjoys spending time with her kids, hot yoga and wakeboarding.