John placed display ads for Intuit’s TurboTax in 1996 and was instantly hooked on metrics. He has developed and managed acquisition and retention programs for Best Buy, Microsoft, Blue Note Records, and many others.
For PURE, John spearheads our PPC program for Aerotek, EASi and Aston Carter. His strategy and execution leadership has helped reduce the CPA 7-fold over the past 12 months, and increased the return on marketing investment 6 fold over the same time frame. The engagement has grown substantially based on this success.
John also led our PPC efforts with Callaway Gardens and Optim Healthcare.
He lives in Lake Bluff, IL with his wife, three children and the world's naughtiest dog, Clyde.